Three Rivers Casino terminates top management

© 2017-Siuslaw News

Tribal Council cites need for 'new direction'

Three top employees of Three Rivers Casino Resort were fired on Wednesday, Aug. 9, including casino Chief Operating Officer Michael Rose, Assistant General Manager Bob Garcia and Chief Finance Officer Jim Herman.

The decision was made by the Tribal Council of the Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians.

“The tribal council earlier this summer determined it was time to change the management team,” a statement from the Tribal Council read.  “The change in direction, however, is in no way associated with any security matter.”

No further information about the firings, including what new direction the casino will be heading, was provided.

The statement also said Jerry West will take over as CEO.

West has been working in the casino industry since 1992, working at Harrah’s, Hard Rock and Oregon’s Spirit Mountain Resort, among other organizations.

He was recently the vice-president of gaming operations at the Player Performance Group, a “Native American-owned professional services firm specializing in performance improvement and strategic resource development for the gaming industry,” according to the company profile.

“As the new CEO, West brings 25 years of experience in training and mentoring to thousands of employees in large gaming operations,” the Tribal Council said. “He also has a proven record with casino expansions, renovations and delivering results within time limits and budget constraints.”

Rose, who began working at Three Rivers in April 2004, has had a long history in the business, including as general manager for the Key Largo Casino and Hotel, owned by President Donald Trump.

Garcia has been associated with the Confederated Tribes since at least 2001, serving as Tribal Council Chairman and assistant general manager for Three Rivers, among other titles.

Three Rivers has two locations: a resort and hotel in Florence and a casino-only facility in Coos Bay. Both are owned and operated by the Confederated Tribes.

The Florence location was opened in 2004 as a casino-only facility, but became a full-service resort in 2007.

The Coos Bay expansion opened in 2015.

The Florence facility has undergone drastic remodeling during the past year, including splitting up the casino floor into smoking and non-smoking sections and renovations to the bar and arcade.


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