Help ensure the ‘Encore’ of future CROW productions

The arts really do matter

(Editor’s Note: Viewpoint submissions on this and other topics are always welcome as part of our goal to encourage community discussion and exchange of perspectives.)

May 4, 2019 — We are very blessed to live in the greater Florence Community. We live among very talented, creative folks who give back so much. Recently, we were inspired by the CROW production of “The Wiz.”

We cannot underestimate the value of such an undertaking and there is no way to measure all the ways a production such as this touches our community. CROW expects a very high level of excellence and such expectation resulted in our kids reaching a very high level of performance.

The Wiz surpassed that goal in every way. Our kids have grown through this experience and, as a result, they will have the tools to continue to excel in life. CROW’s Spring productions are open to all without any monetary commitment from their families.

Melanie Heard, Artistic Director of CROW, works tirelessly to raise funds for CROW — but raising money should not be her role. Her talents, time and energy should be used for what she loves and excels at, which is teaching our kids through dance and performance — experiences that give them the skill of communication, inner strength, self-esteem and confidence.

In order to continue the gift of high-quality performing arts education in our community, we need to support CROW. A dedicated group of CROW lovers has formed an Encore Member Program. You can help by becoming an Encore Member. Sign up online at

Encore pledges are set up to be paid directly to CROW each month. There are levels of participation and this program will help continue CROW for the future.

Donors will be contributing to the success of our next generation.

The arts really do matter!

We can’t wait for the Holly Jolly Follies in December, followed by next year’s youth performance of “Mary Poppins.”

CROW is a magical place; let’s all help keep the magic alive.


More In Opinion