City Lights Cinemas presents ‘third time’s the charm’

Florence's movie theater to reopen March 5

Feb. 27, 2021 — Lending history an opportunity to prove the old adage, “the third time’s the charm,” City Lights Cinemas, 1930 Highway 101, will reopen its doors to the public on Friday, March 5, with Disney’s highly anticipated family film “Raya and the Last Dragon” leading the marquee.

The theater learned on Feb. 25 that the state government has revised their guidance and lifted the concession ban that made reopening next to impossible.

“We are pleased that the state has lifted a ban which, once restaurants were allowed to resume indoor dining, made no logical sense. Oregon now joins the other 50 states in giving theaters a chance to survive the latest shutdowns,” said Michael Falter, co-owner of City Lights Cinemas.

The safety of patrons and staff remain the theater’s our No. 1 priority, according to Education Director Jared Anderson.

“That means all moviegoers should don their favorite and most comfortable masks before entering the business,” he said. “Concession purchases are encouraged, yet we ask patrons to keep their masks on while watching a film when not eating or drinking for prolonged periods if other parties are present.”

Also on the reopening slate is “Nomadland,” this year’s best-reviewed film and a shoo-in for multiple Oscar nominations, including for Frances McDormand’s revelatory lead performance as a woman who loses everything and journeys through the American West to find herself.

Finally, City Lights is set to feature “Chaos Walking,” a science fiction thriller starring Tom Holland, Mads Mikkelsen and Daisy Ridley, about a dystopian future where there are no women — and all living creatures can hear each other’s thoughts.

Alex Grady, Director of Operations, and more recently known in Florence as “the man in the butter suit” during Curbside Concession days, has urged the owners to maintain those popcorn popping evenings due to popular demand.

“Not only does the butter suit keep me warm during inclement weather, but we’re all warmed by the generosity of Florence’s City Lights fans,” he said.

Curbside Concessions will continue Friday and Saturday nights from 4 to 7 p.m. Operations resume for in-person moviegoing with strict limits on audience size on March 5. Advance tickets are recommended.

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