They said it couldn’t be done, yet independent cinema is alive and well after three years in Florence’s revamped City Lights Cinemas and, adds owner Michael Falter, “We’ve only just begun.”
City Lights celebrates its 3rd anniversary and the folks most responsible for keeping the faith — their 1,000 plus members — on Thursday, Aug. 10, with all-day screenings of Steven Spielberg’s classic Raiders of the Lost Ark, the perfect adventure film for all generations.
At the 6 p.m. screening, Music Editor Ken Wannberg will be on stage for a Q&A about the making of the film and working with Spielberg and John Williams. Ken’s career began at the end of the Golden Age of Hollywood where he apprenticed with the greats like Bernard Herrmann (Citizen Kane) and continued through a long collaboration with John Williams that didn’t see him retire until after the production of Munich, in 2005.
Members receive free tickets, plus concessions and drinks, all as a thank you from City Lights.
“Membership is the single most important way people can support City Lights, and for us to have over 1,000 members in a town this size speaks volumes,” says co-owner Susan Tive. “That kind of community support is the key to a thriving film organization.”
The member drive, which runs through Sept. 15, gives new members, renewing members, or those purchasing gift memberships a chance to win a ‘Mogul’ card — a year of unlimited movie-going.
“We still have people coming in for the first time since the previous owners left,” says Falter. “When they have a City Lights experience with non-GMO popcorn, real butter, and bright, focused projectors, they get excited.”
In addition to continued success as a hybrid commercial, arthouse, and performing arts multiplex, City Lights recently expanded their alcohol selections with beer, wine and cider on tap.
“We are one of the few business open late in Florence. Having selections, like Humm Kombucha from Bend and wine from award-winning Brandborg Winery in Elkton, Ore., on tap, makes us an attractive place to hang out, whether or not folks are going to a movie,” says Mister Ooh-la-la, Theatre Manager.
Raiders of the Lost Ark is open to the public with regular ticket prices ($7.50 Matinee before 2 p.m./$7 12 & Under/$8 Senior/$9 Regular)
Membership Details can be found online at the Box Office, 1930 Highway 101, or online at: www.citylightscinemas.com/membership/.