Chamber reveals 2020 ‘Blast from the Past’ Rhody Fest logo


Feb. 12, 2020 — After selecting “Blast from the Past” as the theme for the 113th Rhododendron Festival, coming May 15 to 17, the Florence Area Chamber of Commerce needed a logo to help promote the event. The chamber’s board of directors held a design contest for an image that incorporates the event’s name, dates, location, theme and familiar elements from around the area.

“We are thrilled to announce that Shaun Brown, a local graphic designer, has submitted the winning design of a whale spouting rhododendrons,” said Chamber Executive Director Bettina Hannigan. “The chamber’s board thought it was an excellent representation of our theme and still draws-in the 50th anniversary of Florence’s exploded whale in a tasteful way.”

Brown, owner of 4 Color Pro, a multifaceted advertising and graphic design company, was both surprised and thrilled at the news.

“It’s exciting to be a part of this longstanding tradition and major event,” he said. “I had no expectations of winning. The design really flowed together pretty easily from the theme.”

A relative newcomer to the area with 22 years of graphic design experience, Brown researched the event, its history, the festival’s previous logos and blended it with several friend’s suggestions that there be an element related to the historic blast from 50 years ago.

“I knew the whale was historically significant and thought the stamen of the rhododendron flower might look interesting coming from the whale’s spout,” added Brown. “I think it works.”

“With ‘Blast from the Past’ as our theme for the 2020 Rhododendron Festival, it opened the door to a wide variety of fun logo design ideas that we had to choose from,” said Hannigan.

This year’s logo will appear in print, broadcast and online materials to promote the event and draw visitors to Florence. The logo will be printed on commemorative pins, banners, advertisements and print guides.

The Rhododendron Court will sell the pins, the proceeds from which go toward scholarships for Queen Rhododendra, the King of the Coast, and members of the Rhody Court.

“This year’s theme is relevant and relatable to everyone. Generations of families have enjoyed the annual Florence Rhododendron Festival by attending, enjoying the Davis Shows carnival, exhibiting their rhodies, showing off their classic cars and motorcycles, being in the parade and shopping and dining in Historic Old Town and all around town,” added Hannigan. “It’s a family tradition, and an Oregon institution. The event brings to mind many ‘blasts from the past’ for thousands of people across the state.”

The Florence Rhododendron Festival is Oregon’s second-oldest floral festival, bested only by a year by the Portland Rose Festival, and sees thousands of visitors from around the state and across the country. It takes place annually on the third weekend of May and serves as the unofficial kickoff to the summer tourism season.

For more information on the 113th annual Florence Rhododendron Festival, including applications for vendor exhibit space, parade entries, or to volunteer on the Chamber’s Rhody Fest committee, contact event coordinator Mitzi Hathaway at [email protected] or 541-997-3128.

Advertisement