June 23, 2021— Florence Area Chamber of Commerce, in partnership with the City of Florence, Central Lincoln PUD and Three Rivers Casino Resort, is preparing to hang festive, colorful banners on power poles along the Highway 101 corridor and at the casino.
The chamber announced the effort in mid-May and has extended its call to artists for banner designs to June 30 at 5 p.m. The person submitting the winning design suite could win $1,000.
“The chamber is pleased to launch this program to catch drivers’ attention at the casino and through our Highway 101 corridor, get them to slow down a little, and help direct visitors to stop, shop, eat, play, and stay here in Oregon’s Coastal Playground,” said Chamber President/CEO Bettina Hannigan. “Four million cars pass through Florence on Highway 101 every year. We want to capture some of those visitor dollars for our economy. When we do, everyone benefits.”
To learn more and submit designs, entrants are directed to FlorenceChamber.com/FlorenceBannerArtistCall.
“We put the original call to artists out on rather short notice, with a pretty short deadline. Several potential entrants thought we ought to offer a little more time for their creative process since they didn’t see the announcement right away,” Hannigan explained. “Because we want to give as many of these wonderfully creative people time to give us their best work, we decided to re-announce the call to artists and extend the deadline to June 30.”
The banners will be in harmony with the chamber’s installation of 120 flower baskets in Historic Old Town and Highway 101 from the bridge to Highway 126.
“But the banner project goes farther, all the way up to Fred Meyer,” Hannigan added. “It’s also part of the new streetscape improvements on Highway 101, and a way to bring a little joy, celebrate optimism and good will, and mark our cautious steps toward the restoration of tourism.”
Under normal circumstances, tourism employs approximately 1,900 of the 4,600 people working in Florence and pumps about $147 million into the Florence area economy. The average tourist spends about $175 per day when they stay in town overnight.
“By hanging these banners along the new 101 streetscape, at the casino, and uptown we will give all drivers and pedestrians a positive impression of our community, and that helps commerce in our area,” said Hannigan.
The program will include six primary themes and three sizes to hang in different locations. Banners will rotate seasonally and feature the themes Shop, Eat, Stay, Play, Oregon’s Coastal Playground, and Florence, to coincide with the chamber’s other tourism marketing messages.
For more information on the banner project, joining the Florence Area Chamber of Commerce, or how to volunteer at the Chamber’s visitors center, contact Hannigan at 541-997-3128.